Nike | Seasonal Campaign Production

I led end-to-end product sourcing and sample management for Nike’s seasonal photoshoot program, partnering cross-functionally with Brand Marketing, Sales, and external production teams to bring each seasonal product story to life. I led product selection, sample logistics, and production readiness while collaborating on styling direction to ensure product was presented authentically and aligned with consumer trends, brand priorities, and retail marketplace needs.

Following production, I led the distribution and activation of marketing assets across key wholesale partners, working closely with external media agencies to translate campaign content into digital placements and in-store marketing. This ensured consistent Nike storytelling across partner environments while adapting assets to the unique needs of each retail marketplace.