Core Seasonal Photoshoots
Objective
The Nike Core Seasonal Photoshoots were developed to create premium brand assets that elevated Nike's presence across North America's department store marketplace. The goal was to bring seasonal product stories to life through elevated visual storytelling while ensuring Nike remained relevant within each retail environment and connected with the consumer.
My Role
I led seasonal product sourcing and managed the end-to-end sample process, partnering cross-functionally to secure product, coordinate logistics, and prepare assets for production. I also collaborated on styling direction to ensure product was presented authentically and aligned with seasonal consumer trends and brand priorities.
Impact
I managed the seasonal distribution of marketing assets across key wholesale partners and worked closely with sales teams and external media agencies to activate those assets through digital placements and in-store marketing, ensuring consistent storytelling and marketplace execution throughout the season.
- Supported 7 national retail partners
- Distributed assets across multiple seasonal campaigns
- Managed 100+ product samples per season
- Coordinated assets across SP26, SU26, and FA26 launches
- Supported marketing execution across North America's department store marketplace