LINKEDINEGLE
ZALPYS
I curate experiences that connect product, storytelling, and people.
Nike | Seasonal Campaign Production
Los Angeles, CAKohl's · Macy's · Amazon · Famous Footwear · DSW · Von Maur · BelkThe Nike Core Seasonal Photoshoots were developed to translate seasonal product into premium brand content across North America’s department store marketplace. The work brought each season’s product narrative to life through elevated visual storytelling, while ensuring Nike remained culturally relevant, locally resonant, and connected to consumers across diverse retail environments.
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FashioNXT | Brand Partnerships & Experiential Production
Portland, OregonPortland Trail Blazers · Portland Timbers · Lexus · Michael Costello · Michelle Lesniak · Seth Aaron · Girls Inc. · IntelFashioNXT is Portland’s official fashion week, bringing together emerging and established designers, athletes, brands, and community partners through a week-long series of runway shows and experiential programming. The annual fashion platform created opportunities for strategic brand partnerships and culturally relevant experiences that connected fashion, sports, entertainment, and the Portland community.
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Mean Machine | Community & Athlete Activation
Los AngelesLA Lithuanian Community, Surf Yoga Beer, Mean Machine BoxingIn partnership with Surf Yoga Beer and the LA Lithuanian community, this athlete-led experience brought together a community 5K and high-performance boxing session led by European Welterweight Champion Egidijus “Mean Machine” Kavaliauskas. The activation connected sport, cultural identity, and community through an intimate experience designed to bring people together around movement and athlete storytelling.
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Nike x Nordstrom | Retail Brand Activation
Santa Monica, CANike Running Studio · NordstromThe Pegasus Training Class was a Nike x Nordstrom retail partnership designed to deepen product knowledge and strengthen Nike Running advocacy among Nordstrom associates. Through hands-on product trial, education, and movement, the experience translated Nike’s product and performance story into an engaging training environment, equipping retail teams to confidently represent the brand and deliver more informed consumer experiences.
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Nike x Nordstrom | Experiential Product Education
Dallas, TXNordstromThe Nike Active Summit was created to bring Nike Women’s Training product innovation to life for Nordstrom associates, with a focus on bras, leggings, and performance apparel. Through interactive product education, brand storytelling, and hands-on experiences, the summit equipped retail teams to confidently understand, style, and recommend Nike products while strengthening their connection to the brand and its consumer.
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Nike x Dick's Sporting Goods | Retail Brand Activation
Orlando, FLDick's Sporting GoodsThe Nike Run Summit was created in partnership with Dick’s Sporting Goods to bring the Nike Running product story to life through hands-on trial, technical education, and movement. The immersive experience gave retail associates a firsthand understanding of Nike Running footwear and performance innovation, strengthening product confidence and enabling more authentic connections with consumers on the sales floor.
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Nike x Nordstrom | Experiential Wellness Activation
Venice Beach, CANordstromThe Yoga On The Beach activation brought Nike Women’s seasonal product storytelling into an immersive wellness experience at Venice Beach. By pairing movement, product education, and the energy of the local community, the experience gave Nordstrom associates an authentic way to engage with the collection while strengthening their connection to the Nike brand and its consumer.
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