Dick's Sporting Goods Trial Run
Objective
The Nike Run Summit was designed to immerse Dick's Sporting Goods associates in the Nike Running brand through hands-on product trial, technical education, and movement. By experiencing Nike Running footwear firsthand, associates gained the confidence and product knowledge to create more authentic consumer connections on the sales floor.
My Role
I partnered with cross-functional teams to execute an immersive Nike Running experience for more than 350 Dick's Sporting Goods associates. I facilitated footwear trial sessions, guided the Shakeout Run experience, led education on Nike Running innovations, and delivered interactive product demonstrations that transformed technical product knowledge into hands-on learning.
Impact
The summit strengthened associate confidence in Nike Running by combining education with real-world product trial. Through immersive experiences and product storytelling, associates became stronger brand advocates and were better equipped to recommend Nike Running products with authenticity and confidence.