Nike x Dick's Sporting Goods | Retail Brand Activation

I led the Nike Running product education and experiential portion of the summit for more than 350 Dick’s Sporting Goods associates. I delivered education on key Nike Running innovations, facilitated footwear trial sessions, guided the Shakeout Run experience, and led interactive product demonstrations that translated technical product benefits into hands-on learning.

By combining product education with real-world trial and movement, the experience gave associates a firsthand understanding of Nike Running footwear and performance technologies. The programming equipped retail teams with the product knowledge and confidence to authentically speak to and recommend Nike Running products to consumers.