Nike x Nordstrom | Retail Brand Activation

I developed and led the activation in partnership with the Nike Running Studio, creating an immersive product experience for Nordstrom associates. I coordinated participant recruitment across multiple stores, managed event logistics and product seeding, collaborated on educational programming, and shaped an experience that brought together product knowledge, community, and movement.

The activation brought together associates from 11 Nordstrom stores across Los Angeles and Orange County for firsthand product trial, interactive education, and experiential learning. By connecting Nike Running product storytelling with movement and real-world trial, the experience equipped retail teams with the knowledge and confidence to authentically recommend Nike Running products and strengthened the connection between the Nike brand and Nordstrom retail experience.