Mean Machine | Community & Athlete Activation

I developed and produced the experience in partnership with Surf Yoga Beer, the LA Lithuanian community, and professional boxer Egidijus “Mean Machine” Kavaliauskas. I brought together the 5K, boxing conditioning session, athlete storytelling, and community programming to create an experience that connected participants directly with the athlete and his training journey.

I managed the experience from concept through execution, coordinating partners, programming, logistics, and on-site production to create an intimate, high-touch environment. The activation gave participants an authentic look into a professional athlete’s training while creating a meaningful connection between sport, cultural identity, and the local Lithuanian community.