Nike x Nordstrom | Experiential Wellness Activation

I partnered with cross-functional teams to plan and execute an immersive Nike Women’s brand experience for Nordstrom associates. I led product education and helped shape the programming around movement, storytelling, and community, creating an engaging environment that connected the seasonal product story to a wellness-focused experience.

The activation brought Nike product education outside of the traditional retail environment, giving associates an opportunity to experience the product through movement while building stronger connections with the Nike brand. The experience also fostered engagement with Nordstrom leadership and local store teams, creating a memorable brand touch point centered around wellness, community, and product storytelling.