Nike x Nordstrom | Experiential Product Education

For the “Swoosh Saloon” activation, I helped develop and deliver an immersive Nike Women’s apparel experience that combined product education, styling, and interactive engagement. I led education on key apparel innovations, facilitated a styling challenge where teams created and presented complete looks, and collaborated on a custom leather personalization experience. Branded touchpoints, including custom Nike bolo ties and blue ribbon awards, extended the experience and reinforced the product and brand story throughout the activation.

The experience generated continued interest in Nike Women’s apparel and product innovation among Nordstrom store teams. Following the activation, teams continued requesting product technology guides, educational resources, and gifting opportunities, demonstrating sustained engagement with Nike product knowledge beyond the event itself.