Retail Active Summits
Objective
The Nike Active Summit was created to educate Nordstrom associates on Nike Women's Training apparel, with a focus on bras, leggings, and new product innovation. Through interactive brand experiences and storytelling, the summit equipped associates to confidently style, recommend, and sell Nike products while creating memorable brand connections.
My Role
I helped develop and deliver an immersive brand activation that combined product education with experiential engagement. I led education on Nike Women's apparel innovations, facilitated an interactive styling challenge where teams built complete looks and presented the story behind their selections, and collaborated on a custom leather personalization activation. The experience was complemented by branded giveaways, including custom Nike bolo ties and blue ribbon awards, creating memorable touchpoints that reinforced the Nike brand.
Impact
The summit increased associate engagement and confidence in Nike Women's apparel while strengthening the Nike–Nordstrom partnership. Following the event, store teams continued requesting product technology guides, educational resources, and gifting opportunities, demonstrating sustained engagement and continued interest in Nike product knowledge long after the summit concluded.